Each country looks after its citizens. That is why plenty countries have introduced guarantees which say what is approved and what is not allowed to bring in to specific country. When countryside has its own standards and norms everyone has to support them. Unless, disobedient residents will go to jail or will must give a fine. One of the most influential and popular license is GOST certificate. GOST certification confirms that goods which are delivered or produced in Russia meet the Russian safety standards.
Nowadays many people consider the situation on the biggest markets to be very good. It is so, because we are given an opportunity to choose from many various products. Due to the globalization and connected with it internationalization of a lot of companies, there is much higher rivalisation on the markets than for example 40 years ago.